01 · The land
Rooted in East African fields.
Every spice begins with the people who grow it — on highland farms and in small plots where knowledge has passed down for generations.
Our Story
The Woman Behind TSEDI.
Founder photograph
to be added
TSEDI is named after its founder, Tsedi, whose spice business began in Addis Ababa, Ethiopia.
Her venture — Tsedi Baltena — is the starting point for a broader family ambition: making East Africa's distinctive spices and culinary ingredients accessible to more people.
The wooden mortar and pestle from the original shop sign remains at the heart of the TSEDI mark.
02 · Traceability
Knowing where it comes from.
We aim to trace each ingredient back to the region and the hands that prepared it, and to share that journey openly on every product as it is confirmed.
03 · Income back home
Value that returns to its source.
Our ambition is for the families behind these flavours to share in their success — building fair, lasting income for the communities back home.
Illustrative photographs. Specific sourcing partners and traceability details will be published per product once verified.
ፀዲTSEDIEast African Spices
From Addis Ababa to kitchens everywhere.
TSEDI brings together ingredients associated with Ethiopia, Sudan, Uganda and Kenya — for East African households in Europe, for curious home cooks, and for the businesses that serve them.
From the original business
Archive photo 1 — to be added
Archive photo 2 — to be added
Archive photo 3 — to be added